Beer Up is the first portable beer machine to use the bottom-filling method. With Beer Up, you can transport, store and drink your favourite beer whenever and wherever you want !

Turn up the heat with Beer Up !

New Drink System : a company that breaks the mould of traditional drinks

Based in the Landes region of France, New Drink System (NDS) was founded in 2016 by Olivier Jammes. The ingenious idea of developing a portable beer machine that fills glasses from the bottom came to him one evening in 2014, during the Dax Feria. Olivier Jammes was in despair when a waiter handed him glasses with more foam than beer. One of his friends suggested that it would be better to fill the cups from the bottom to limit the foam in the glass. The joke then made sense: what if it really were possible to create a system for filling glasses from the bottom ?

So in 2016, after numerous tests in his garage, Olivier Jammes came up with reliable prototypes of glasses that could be filled from the bottom using a silicone valve. That same year, he teamed up with DAV Equipments to design a range of professional filling machines, and then, in 2020, with REUZ to optimise and market the patented cups.

>‘Our company is a concentrate of French innovation that turns up the heat, without moderation !’

Olivier Jammes - Founder of Beer Up & Drink Up

A concept initially aimed at professionals

Before being marketed to the general public, the portable beer machine was intended for professionals. In 2016, the bottom-filling system was patented and won over a large number of events professionals (concert halls, sports clubs, breweries, etc.), as it was more efficient than the traditional beer machine.

Building on its success, the innovation is being adapted for the general public, and the first Beer Up portable beer machine will go on sale to private customers in 2019.

The portable beer machine with a bottom-filling system : a revolution for consumers !

With its new range of portable reverse-fill machines, New Drink System (NDS) is breaking the mould of traditional beer service. Now you can prepare and transport your favourite beer wherever you like, with no restrictions. And it's so easy to serve ! Imagine an infinite number of flavours... in an infinite number of places... for an infinite number of uses. Our portable beer machine now offers you this possibility, with a wide choice of original mobile solutions for all your projects requiring flexible installation and service.

When it was launched, it was an instant success, selling 120,000 Beer Up beer machines in 4 years. This new system for filling glasses appealed not only to private individuals, but also to businesses, who saw it as an excellent communication tool, since it could be personalised, making it an interesting advertising medium.

2023: launch of a new filler... this time for cocktails !

A few years after the launch of the Beer Up portable beer machine, New Drink System is going one step further with a new tap kit for standard 5 litre kegs: the Drink Up cocktail machine. This portable machine comes with an empty 5 litre keg into which individuals and professionals can fill any mix or fizzy drink (cocktails, mocktails or craft beers). This innovation lets you create your own mix, freeing you from standard industrial dosages and flavours. All craft breweries can use Drink Up to market their products on the spot. Individuals and caterers can also prepare and serve their own drinks in these new kegs. The Drink Up was born, and the adventure is just beginning !

As you can see, since 2016, New Drink System has been putting practicality at the service of conviviality, offering you the chance to serve and drink your favourite beverages wherever you want, whenever you want, in the best possible tasting conditions !

A team of enthusiasts

New Drink System is first and foremost a team of people who are passionate about sharing good times with friends ! Olivier, Clément, Claude, Nelly, Thibaut and David.